What percentage of recipients unsubscribe after receiving an email?
.0568%
What is the average open rate for HTML emails?

12%
What percentage of emails are read more than two times?

18%
What day of the week do the majority of radio stations send their email?



What day of the week are most emails viewed?


Based on the day that an email is sent, what percentage of the email is viewed?
What time are most emails viewed?





How many links are contained in the average radio station email?

15
Of the people who open HTML emails, what percentage click on a link in the email?

39%

What percentage of links are clicked in an email?

56%

What percentage of listeners use the tell-a-friend feature to send the email to their friends?

1%

What percentage of emails “Hard Bounce”?

Approximately 5%

All statistics based on data compiled from studying 116,689,929 emails sent from the PromoSuite Interactive ListenerEmail System from April 1, 2006 through June 24, 2007.

If you have any questions regarding PromoSuite Interactive's ListenerEmail Study, please contact us at 212.509.1200.
 
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