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For Immediate Release: June 14,
2007 Contact: Rocco Macri - 212.509.1200
ext. 212
PromoSuite to Sponsor The
Promotions Summit at Conclave 007
PromoSuite will co-sponsor the 3rd Annual Promotions
Summit on Thursday, June 28th at Conclave 007: Radio Under
Construction. The 2007 Learning Conference, being held at the
Marriott City Center Hotel in Minneapolis runs through Sunday,
July 1st. Conference tuition and day rates are still available
at http://www.theconclave.com/.
'We are proud to be a part of one of the industry's
most unique events', stated PromoSuite Founder/CEO Rocco
Macri. 'The Conclave is a fun event that takes its role
seriously. It's about mentoring the next generation of
broadcasters to help our industry thrive in the future.'
The Promotions Summit runs from 12:30pm-5pm on
Thursday 28th. On the agenda:
MARKETING TO WOMEN - Brand Champs Fran and
Bill Lytle will let you know how to connect with women,
regardless of format in this interactive 75-minute session.
Fran and Bill will share global truths about marketing to
women and discuss specific strategies that can work for radio.
Everyone who attends is invited to bring along examples for
advice on how to possibly 'tweak' activities to better target
women.
NO
MORE REMOTES - Emmis (Indianapolis) has committed to 'No
More Remotes.' A marketing and promotion director's dream!
Hear Emmis Director of Sales, Mike Cortese, explain why
they made this public commitment and what alternatives they
have developed for their clients.
HOW BRANDS DEFY GRAVITY & RISE
ABOVE THE NOISE - Brand strategist David Brier,
President/Creative Director - DBD International, will share
the strategies successful companies use to 'rise above the
noise.' Learn how to apply these same strategies to your radio
station and increase your popularity.
NO-BUDGET MARKETING AND PROMOTIONS - So you
don't have a 'book promotion' budget...heck, your market doesn't
even have a 'book'. Join Lindsay Reinert, Director of
Marketing and Promotions for WASK Radio Group (Lafayette, IN),
Ken Kohls - Marketing Director - Clear Channel
Milwaukee, WI and Minneapolis marketing vet Chet
Whitmore for this interactive session and you'll walk out
of the room with great promotional ideas that don't cost a
thing to implement at your station.
E-MAIL MARKETING THAT WORKS AND GENERATES REVENUE
- Want to learn how to gain marketing revenue while
enhancing the relationship with your listeners? In this
session you'll learn the best practices, the do's &
don'ts, sponsorship opportunity ideas and segmenting/targeting
the database. Don't miss Melinda Krueger, Principal of
Krueger Direct/Interactive, Rebecca Falk, Director of
Marketing and Promotion of Clear Channel/Detroit, Jamey
Garner, Senior Account Manager, BIA Information Network
and Craig Zimmerman, Vice President & General
Manager for PromoSuite.
About PromoSuite
PromoSuite is a New York City based company that has
been providing software and interactive solutions to radio
stations since 1992. PromoSuite Software is the radio
industry's only paperless promotional information system and
is currently being used by over 1000+ radio stations
nationwide.
PromoSuite Interactive provides a suite of interactive
tools including WebCreator (Website Development &
Hosting), ListenerEmail (Email Blasts & Newsletters),
ContestCreator (On-line Contests & Sign-up Pages),
ListenerResearch (Interactive Research Tools), ListenerText
(Wireless Text Messaging) & WebAuctions.
Companies using PromoSuite software include ABC/Disney
(DIS), Clear Channel Communications (CCU), Cox Radio Inc.
(CXR), Cumulus Media (CMLS), Citadel Broadcasting (CDL), Emmis
Communications (EMMS), Jefferson-Pilot (JP), Radio One (ROIA),
Univision (UVN), and Viacom (VIA, B).
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